International Marketing Plan “ David Jones

Paper, Order, or Assignment Requirements MARKETING TACTICS AND STRATEGIES you need to think and write the marketing strategies to urge the circulation for David Jones. Develop a comprehensive international marketing plan for David Jones is an upscale Australian department store chain I have chosen David Jones as a brand and all its products to introduce on international market and the target is Thailand . Our plan will compete to get the market share in there 1 Tactics/ strategies relating to marketing mix: “ Product/ Service related “ Distribution related “ Price related “ Promotion/ communication related “ People related “ Society related (e.g. corporate social responsibility and ethics) 2 Competitive positioning 3 Market segment strategies *** No need introduction ,summaries,conclusion just direct to the point *** i will give you the example paper to you as a guide line .