Critically evaluate the following statement with reference to relevant theory and specific examples of fashion consumption. It is also worth noting not only that the pleasures of control are found in the ownership of commodities through which people can create or modify the context of everyday life and thus many of the meanings it bears, but also that the consumer’s moment of choice is an empowered moment. (Fiske, J. (2011) ˜Shopping for Pleasure’, in Reading the Popular. 2nd ed. London/NY: Routledge, p. 20). Looking for the best essay writer? Click below to have a customized paper written as per your requirements.