Read Chapter 6 in the Walker and Mullins text and then, using the steps shown in Exhibit 6.7 and the sample factors listed in Exhibit 6.8: Identify and explain what MARKSTRAT information (from company and marketing research reports) you would use to build a MA/CP Matrix; then, Build a matrix based on your team data for the most recent period in the simulation (see Exhibits 6.9 to 6.10 for examples). Alternatively you may use this spreadsheetPreview the documentView in a new window to build your matrix. Markstrat Website: Participant Activation Key (PAK): GMW-KUL2Q Industry Name: Bulls Team Name: R Team Password: 8172 Do you want your assignment written by the best essay experts? Order now, for an amazing discount.
