USE THIE TO HELP YOU here are some resources to help you write the outline piece. Skim the articles and follow this format, along with the references I’ve provided. I used some of the articles from my portion for continuity, along with ones I researched. What is the main idea from each article in 2-3 sentences? What themes are emerging? Please let me know if you have questions or concerns. Definitions/origins of omnichannel retailing: content 1 content 2 content 3 Possible references: The Harvard Business Review article is a great place to start. Morse, G. (2011). Retail Isn’t Broken. Stores Are. Harvard Business Review, 89(12), 78-82. Bernstein, F. , Song, J. , & Zheng, X. (2008). bricks-and-mortar vs. clicks-and-mortar: An equilibrium analysis. European Journal of Operational Research,187(3), 671-690. Brynjolfsson, E. , Hu, Y. , & Rahman, M. (2013). Competing in the age of omnichannel retailing. Mit Sloan Management Review, 54(4), 23-29. Current issues in omnichannel retailing: content 1 content 2 content 3 Bell, D. , Gallia, S. , & Moreno, A. (2014). How to win in an omnichannel world. Mit Sloan Management Review, 56(1), 45. Herhausen, D. , Binder, J. , Schoegel, M. , & Herrmann, A. (2015). Integrating bricks with clicks: Retailer-level and channel-level outcomes of online-offline channel integration. Journal of Retailing, 91(2), 309-325. Reinartz, W. , Dellaert, B. , Krafft, M. , Kumar, V. , & Varadarajan, R. (2011). Retailing innovations in a globalizing retail market environment. Journal of Retailing, 87, S53-S66. Future of omnichannel retailing: content 1 content 2 content 3 Rigby, D., 2011. The Future of Shopping. Harvard Business Review, [online] Available at:
