Watch the video: McDonalds: Segmentation, Targeting, and Positioning. Compare and contrast the company’ s strategy in relation to its competitors: Create a profile of the target consumer. Does it make sense for the company to target a different consumer? If so, how could the company market to a different consumer? Video Link:http://bevideos.mhhe.com/business/video_library/0073362255/swf/Clip_08.html Looking for the best essay writer? Click below to have a customized paper written as per your requirements.