1. Introduction and product/service description (definition of product category, salient attributes, surrogate cues, relevant costs, general information) 2. Major competitors (brief discussion of the relevant products 3. Value: General benefits & costs (why are the buyers buying “ most important benefits, give reasons for purchasing in each benefit class, what possible costs are there, what is the general value order among competitors, is the benefit/cost ratio acceptable in this industry) 4. Value “ competitors (discussion of the competitors in relation to beneifts and costs “ maybe a table here) 5. Value: Buyer segments (think of the benefits and costs categories as a segmentation scheme¦ discuss the relevance of each of these segments.) Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results Why Choose US 6+ years experience on custom writing 80% Return Client Urgent 2 Hrs Delivery Your Privacy Guaranteed Unlimited Free Revisions
